Huge Thanks to Mashable!

A Huge Thanks to Mashable!

Huge thanks go out to Mashable, for their coverage yesterday (8/7) of AdCamo's press release. We are very excited that Adam Ostrow was able to give a review of AdCamo's relaunch and discussion of our services.

Mashable is one of the top social networking and social media news sites in the world, and we are ecstatic that such a highly regarded site was able to give a nod to our applications and technology.

To view the full article, please click here:
http://mashable.com/2008/08/07/adcamo-background-advertising-platform/

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FOR IMMEDIATE RELEASE

ADCAMO LAUNCHES WORLD'S FIRST BACKGROUND ADVERTISING PLATFORM

Online Publishers and Ad Networks Now Able to Serve Background Ads Across Multiple Websites

Scottsdale, AZ (August 7, 2008) – Launched in 2008, AdCamo pioneered the distribution of background advertisements on the Internet. Born of the desire to develop an engaging yet unobtrusive advertising experience, AdCamo created a patent-pending platform to bridge the gap between advertisers and consumers. Background ads enable a greater creative footprint and, when paired with supporting banners ads via the AdCamo Sync Engine, deliver a compelling experience for advertisers and consumers alike.

"From my past experiences at one of the largest Internet companies, I witnessed how limited, poor functioning, and inefficient takeover and background skins fell short of advertisers' growing demand for background advertising solutions," said Brett Hellman, AdCamo Chief Architect. "Our technology sails past the shortcomings of existing takeover and backgrounds skins by offering a simple implementation process that takes minutes - not weeks - and a high performance ad delivery system powered by the AdCamo Sync Engine. Our TBC metric provides campaign measurement and optimization options like never before by evaluating an ad's effectiveness. Each of these features, combined with our new, innovative background ad formats, create a valuable and effective experience for the advertiser and an engaged, rather than victimized, user."

As a result, AdCamo is the world's only company to enable the distribution of clickable background ads across advertising networks and publisher websites. Designed to increase branding effectiveness and drive increased click-throughs, AdCamo facilitates the interaction between consumers, brands, and publishers.

Key Features of the AdCamo Platform:

• Platform Management Interface (PMI) - Used to manage a customer's campaign and reporting needs, the AdCamo PMI serves as the hub for creating campaigns, viewing campaign metrics, generating campaign codes, and more.

• New Ad Formats – With the development of three new background ad formats (Tiled, Projection, and Pillar), AdCamo is changing the face of Internet advertising. In addition, traditional creative units can be now be synched with background ads to deliver an even more engaging experience for consumers and advertisers. Rather than intrusive pop-ups, or untrackable static images, the AdCamo platform enables ads that are in-line with the integrity of the website and non-obtrusive to consumers.

• Time Before Click (TBC) – An exclusive feature from AdCamo, TBC is a marketing metric that enables brands and agencies to measure the time it takes for a user to click on an advertisement. Specifically, TBC is the amount of time elapsed from the loading of a page to the clicking of an ad, a powerful tool in optimizing creative and measuring the effectiveness of an ad campaign.

To view live examples of AdCamo background ads, visit http://www.adcamo.com/livesamples.php

About AdCamo

AdCamo is the world's first background advertising platform, enabling publishers and advertising networks to provide brand advertisers with compelling creative executions across an unlimited number of websites. Learn more by visiting www.adcamo.com

AdCamo Media Contact

Jordan Cole

(888) 604-1257 - Ext 2

jordanc (at) adcamo.com