Advertisement Spotlight: HOT or NOT!

Today we are highlighting HotorNot.com

HotorNot is using AdCamo's projection ad format to promote Lionsgate's new Samuel L. Jackson movie The Spirit. In addition to using AdCamo's projection background ad format, the ad also utilizes AdCamo's Dynamic Resolution Detection (DRD). DRD detects the size of a user's monitor on browser load and serves the appropriatly sized background image to ensure items such as action text or logos are not cutt in half or obstructed.

Be sure to head to the theaters to watch The Spirit this Christmas.

Thanks,

Brett Hellman

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MediaPost: NaturalPath Media Launches Site Background Ads

NaturalPath Media, a media network devoted to sustainability and healthy lifestyle vertical markets, on Monday launched site background ad units powered by AdCamo. Be sure to read the full story on MediaPost. You can also view the full press release below or on PRWeb.

NATURALPATH MEDIA LAUNCHES INNOVATIVE 'BACKGROUND' AD UNITS POWERED BY ADCAMO

New Ad Units Provide Advertisers a Large, Trackable Creative Footprint to Engage Consumers

San Francisco, CA and Scottsdale, AZ October 21, 2008 -- NaturalPath Media, the largest and fastest growing media network for the sustainability and healthy lifestyle vertical markets, announced the introduction of site background ad units powered by AdCamo. By utilizing the AdCamo platform, NaturalPath Media now offers advertisers the opportunity to run site background ads - also known as site skins - across its entire network of over 100 sites.

Background Ad Unit on NaturalPath.com

The AdCamo platform offers numerous advantages over standard static site skins. The entire background ad is clickable and can be served in conjunction with IAB standard ads, offering advertisers increased engagement and conversion. Additionally, the trackable units provide advertisers detailed reporting as to the number of unique impressions and clicks delivered NaturalPath Media also offers advertisers a brandable cursor, which utilizes a custom creative image that serves as the cursor when a user runs a mouse over the background ad.

"The AdCamo solution goes far beyond the typical site re-skin," said Richard Rocca, Senior Vice President of Sales & Business Development for NaturalPath Media. "AdCamo's technology provides a scalable platform for us to deploy across the largest reach of sustainability and healthy lifestyle sites, providing a trackable, high impact unit for our advertising partners."

The AdCamo background unit will be available on select NaturalPath Media sites including Gas2.org, EcoRazzi.com, WebUrbanist.com, DrGreene.com, GreenUpgrader.com, Mongabay.com, PriusChat.com, Terrapass.com and TheDailyGalaxy.com. The units may be targeted by geography and daypart and can be frequency capped to ensure maximum impact.
About NaturalPath Media
With over 100 publishers and a combined reach of over 20 million monthly unique visitors, NaturalPath Media is the largest and fastest growing media network for the sustainability and healthy lifestyle markets. NaturalPath Media connects publishers, advertisers and audiences by selling customized brand advertising programs to companies that seek to reach affluent and influential conscious consumers. Headquartered in San Francisco, NaturalPath Media represents leading websites such as DrWeil.com, Grist.org, EcoGeek.org, YogaJournal.com, Mongabay.com, CleanTechnica.com, Wellness.com, Matador Network and ZenHabits.net and selects and distributes the best of sustainable, wellness and values-driven content through NaturalPath.com, its publisher hub. For more information about NaturalPath Media, please visit NaturalPathMedia.com.
About AdCamo 
AdCamo is the world's first background advertising platform, enabling publishers and advertising networks to provide brand advertisers with compelling creative executions across an unlimited number of websites. To learn more about AdCamo and our background ad formats please visit AdCamo.com.

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Burst Media Launches Background Ads Powered by AdCamo

We are pleased to announce that Burst Media is the first advertising network to offer background ads powered by AdCamo. As one of the first ad networks in the world, and a respected innovator in the market, Burst makes the perfect partner to enable publishers to deliver compelling, yet unobtrusive, creative solutions to advertisers.

BURST MEDIA LAUCHES BACKGROUND AD UNITS POWERED BY ADCAMO

Ad Unit Offers Advertisers a Larger Creative Footprint to Engage Consumers

Burlington, MA – September 18, 2008 – Burst Media, a leading provider of online advertising services, today announced a partnership with AdCamo to enable advertisers to run a clickable background ad unit across a select group of Burst web sites. Background ads (also known as “site skins”) are non-intrusive online advertisements that run in the “white space” of a website. These ads offer advertisers a much larger creative footprint and can be used for both branding and response campaigns.

The AdCamo background ad unit Burst will be offering has numerous advantages over a typically static site skin. The background ad can be tracked for impressions, are clickable, and can run in tandem with an IAB banner unit. Furthermore, Burst, with AdCamo, can offer advertisers a brandable cursor that allows an advertiser to upload a creative element (32x32 pixels) that serves as the cursor when a user runs a mouse over the background ad.

“As a provider of brand advertising solutions to marketers, we continue to identify ways to engage the consumer across many highly engaging sites,” said David Cooperstein, CMO of Burst Media. “AdCamo provides us with an immersive creative unit that is trackable and easy to deploy across our network of brand-friendly publishers.”

Burst is the only ad network currently offering the AdCamo background ad. AdCamo’s patent-pending platform bridges the gap between advertisers and consumers – and is another opportunity for sites within the Burst Network to monetize their existing web pages.

“Background ads, particularly when synched with traditional banner placements, provide advertisers with a tremendous opportunity to stand out in an increasingly cluttered online environment,” said Brett Hellman, Chief Architect for AdCamo.

The background ad will be available on many of Burst’s 4,600 specialty content websites and vertical audience networks. Burst’s audience networks allow advertisers to target specific audience, including: Moms, Early Adopters, Family Builders, Baby Boomers, Family Travelers, Green, Trendsetters, Gamers, Wellness and Entertainment. Burst also offers publisher-sponsored vertical ad networks such as CDKitchen Cooking Network, Real GM Sports Network and the Daily Jolt College Network.

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Introducing the Brandable Cursor

Everyone here at AdCamo is thrilled to finally be able to talk about the Brandable Cursor. The Brandable Cursor takes background ads to the next level by giving advertisers another opportunity to increase a brand's visibility. When users move their mouse pointer over a background ad, their cursor instantly changes to a branded cursor associated with the campaign creative. Brandable Cursors can be anything from your company's logo, product logo, or even an engaging item related to the background ad.

Here are some great samples:

Think Election 2008!

Branding the Cursor to a Logo

To view more Brandable Cursor samples, be sure to visit AdCamo's live samples page.

Brett

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Chief Architect Brett Hellman to speak at Amazon's Start-Up Tour

Learn more about AdCamo and Amazon's Web Services on September 10 in Salt Lake City, Utah as AdCamo's Chief Architect Brett Hellman discusses how and why AdCamo's innovative background advertising platform is hosted on Amazon's Web Services.

Click Here to RSVP

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Advertisement Spotlight: Popular Science

This week we are highlighting PopSci.com

PopSci is using AdCamo's projection ad format to promote DIY's latest hit show, Blog Cabin. Blog Cabin revolves around the idea "Blog it, Build it, Win it." The series follows DIY's crew of home improvement experts who build a cabin while the audience helps design. Tune in this Thursday at 9pm ET to see all the action and their use of AdCamo's technology.

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Huge Thanks to Mashable!

A Huge Thanks to Mashable!

Huge thanks go out to Mashable, for their coverage yesterday (8/7) of AdCamo's press release. We are very excited that Adam Ostrow was able to give a review of AdCamo's relaunch and discussion of our services.

Mashable is one of the top social networking and social media news sites in the world, and we are ecstatic that such a highly regarded site was able to give a nod to our applications and technology.

To view the full article, please click here:
http://mashable.com/2008/08/07/adcamo-background-advertising-platform/

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FOR IMMEDIATE RELEASE

ADCAMO LAUNCHES WORLD'S FIRST BACKGROUND ADVERTISING PLATFORM

Online Publishers and Ad Networks Now Able to Serve Background Ads Across Multiple Websites

Scottsdale, AZ (August 7, 2008) – Launched in 2008, AdCamo pioneered the distribution of background advertisements on the Internet. Born of the desire to develop an engaging yet unobtrusive advertising experience, AdCamo created a patent-pending platform to bridge the gap between advertisers and consumers. Background ads enable a greater creative footprint and, when paired with supporting banners ads via the AdCamo Sync Engine, deliver a compelling experience for advertisers and consumers alike.

"From my past experiences at one of the largest Internet companies, I witnessed how limited, poor functioning, and inefficient takeover and background skins fell short of advertisers' growing demand for background advertising solutions," said Brett Hellman, AdCamo Chief Architect. "Our technology sails past the shortcomings of existing takeover and backgrounds skins by offering a simple implementation process that takes minutes - not weeks - and a high performance ad delivery system powered by the AdCamo Sync Engine. Our TBC metric provides campaign measurement and optimization options like never before by evaluating an ad's effectiveness. Each of these features, combined with our new, innovative background ad formats, create a valuable and effective experience for the advertiser and an engaged, rather than victimized, user."

As a result, AdCamo is the world's only company to enable the distribution of clickable background ads across advertising networks and publisher websites. Designed to increase branding effectiveness and drive increased click-throughs, AdCamo facilitates the interaction between consumers, brands, and publishers.

Key Features of the AdCamo Platform:

• Platform Management Interface (PMI) - Used to manage a customer's campaign and reporting needs, the AdCamo PMI serves as the hub for creating campaigns, viewing campaign metrics, generating campaign codes, and more.

• New Ad Formats – With the development of three new background ad formats (Tiled, Projection, and Pillar), AdCamo is changing the face of Internet advertising. In addition, traditional creative units can be now be synched with background ads to deliver an even more engaging experience for consumers and advertisers. Rather than intrusive pop-ups, or untrackable static images, the AdCamo platform enables ads that are in-line with the integrity of the website and non-obtrusive to consumers.

• Time Before Click (TBC) – An exclusive feature from AdCamo, TBC is a marketing metric that enables brands and agencies to measure the time it takes for a user to click on an advertisement. Specifically, TBC is the amount of time elapsed from the loading of a page to the clicking of an ad, a powerful tool in optimizing creative and measuring the effectiveness of an ad campaign.

To view live examples of AdCamo background ads, visit http://www.adcamo.com/livesamples.php

About AdCamo

AdCamo is the world's first background advertising platform, enabling publishers and advertising networks to provide brand advertisers with compelling creative executions across an unlimited number of websites. Learn more by visiting www.adcamo.com

AdCamo Media Contact

Jordan Cole

(888) 604-1257 - Ext 2

jordanc (at) adcamo.com

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